Advertising homes for sale, in escrow (under contract) or sold is a great way for REALTORs® to build recognition within a community or area. Many REALTORs® spend thousands of dollars on advertising every year.
Advertising is very important because homeowners often contact REALTORs® that have sold other homes in their area.
Print media is very time consuming. You need to prepare a postcard layout with content and pictures, then get the postcards printed, mailed, and delivered. This can easily take several weeks.
But homes are often sold (under contract) in a few days, or a couple of weeks. The reason is simple. Buyers are finding homes for sale on the Internet, and/or being contacted by a Buyer’s Agent (usually) as soon as the property is entered into the MLS for sale.