This web site has an abundance of information that will empower any homeowner to get more money on the sale of their home.
There are a few fundamental truths that will be explained in detail (some with examples) throughout the web site, but here are some of the main points:

  • The REALTOR® that you select to sell your home is called the “Listing Agent” and the contract used is called a “Listing Agreement”.
  • The REALTOR® that represents the buyer of your home is probably going to be another REALTOR®, most likely from a different real estate company. This REALTOR® is referred to as a Buyer’s Agent. In the Listing Agreement, the Buyer’s Agent is called the “Selling Agent”.
  • There is a saying known by just about every REALTOR® that goes “a home is worth what a buyer is willing to pay”.
  • REALTOR®s work on 100% commission.
  • “Open House” is a term used by REALTORs® to signify when a home (for sale) is available for buyers to see without an appointment. REALTORs® normally hold Open House on the weekend, when most buyers are available to look at homes. The homeowner is usually not home.
  • REALTORs® like to do an “Open House” because it is one of the best ways to pick up buyers. It is common for REALTORs® to volunteer to hold an Open House for another REALTOR’s® listing.
  • In the 16 years that I have been doing Open Houses, I never had one buyer purchase the house where we met.
  • Just about every REALTOR® wants to be the Listing Agent, because the homeowner is contractually obligated to sell their home with that REALTOR®.
  • Buyer’s Agents usually have no contractual agreement with their buyers. Those buyers can change REALTORs® as often as they like.
  • Listing Agents enter information and pictures into a system called the “MLS”, short for Multiple Listing Service. Within minutes, anyone with Internet access can see your property.
  • The vast majority of buyers don’t want to waste time looking through newspapers or magazines for a home. The search engines on real estate websites allow buyers to set filters to only see the homes that meet their criteria.
  • Buyers that cannot search the Internet usually have family or friends that can search the Internet. Young adults often assist their parents in a search for a new home.
  • When the homeowner and buyer agree on a price, terms and conditions, the Listing Agent and Buyer’s Agent often use Transaction Coordinators to handle the majority of the paperwork.